Hawaii Social Media Summit 2012

Planning & Getting Started

Ever wonder how to really get the most out of social media? It starts in the beginning. The appropriate planning will provide you the framework for measuring your success. This session discusses how to determine your business objectives and identify key performance indicators along the way.

• 

  AARON LANDRY
  Panelist

  s4xton

• 

  GWEN WOLTZ
  Panelist

  Wahine Media

  gjwahine

• 

  PETER KAY
  Moderator

  CyberCom, Inc.

  PeterKay

• 

  ROB BERTHOLF
  Panelist

  ClearlyM

  rob

• 

  TOBY TAMAYE
  Panelist

  AT Marketing

  atmarketing

Being Proactive

Your customers are talking. Are you listening? This session discusses one of the most overlooked advantages of social media. You'll learn how to listen, what to listen for and what tools will empower you.

• 

  CATHERINE TOTH
  Moderator

  The Cat Dish

• 

  GWEN WOLTZ
  Panelist

  Wahine Media

  gjwahine

• 

  JASON SEABORN
  Panelist

  Hagdone

  WaialuaDaKine

• 

  TARA COOMANS
  Panelist

  Akamai Marketing

  TaraCoomans

Publishing & Promoting Content

Social media is free – but the time you spend on it isn't. You create content and you want it shared. This session discusses how to streamline your social media with easy to implement and time-saving tools, and how to think outside of the box with social media.

• 

  AYA NISHIHARA
  Panelist

  Roy's Restaurant

  ayaisafob

• 

  ESME INFANTE NII
  Panelist

  Moms In Hawaii

  EsmeInfanteNii

• 

  GENE PARK
  Moderator

  GenePark

• 

  JOHN CHAMBERLIN
  Panelist

  YaJagoff

• 

  MELISSA CHANG
  Panelist

  Adstreamz, Inc.

  MelissaChang

Tracking Success

Don't be discouraged. You CAN measure social media. You'll learn how to measure and what to measure in social media. No matter what you're doing in social media, you'll walk away with tips you can start implementing today.

• 

  DEREK GABRIEL
  Panelist

  Gabriel Phoenix Communications

  @dsghi

• HARRISON GOO
  Panelist

  ClearlyM

  SportsGooru

• 

  ROB BERTHOLF
  Panelist

  ClearlyM

  rob

• 

  STEVE SUE
  Moderator

  StoryManager, Inc

  ssue

• 

  TARA COOMANS
  Panelist

  Akamai Marketing

  TaraCoomans

Social Media for Corporate Practitioners

The agenda will focus on three best practice case studies from leading companies. We will analyze key social media issues that corporate practitioners need to know.

• 

  DAMIAN DAVILA
  Speaker

  Anthology Digital

• 

  MONCHALEE STEIGER
  Speaker

  Anthology Digital

• 

  NATHAN KAM
  Speaker

  McNeil Wilson Communications

The Power Of 4G LTE Machine-to-Machine Solutions

Since social media is online 24 hours a day, how can you and your company keep up? What's going to give you the tools to keep up? Our session will show you how to get connected and what Verizon is doing to ensure your company is always mobile and ready to go. Plus, a focus on security and mobility. Best network, best devices, and best tools and apps.

• 

  EDWARD WRIGHT
  Speaker

  Verizon Wireless

Social Media Marketing

Learn Social Media Marketing from one of Hawaii's largest Airlines

• 

  ASIANA PONCIANO
  Speaker

  Hawaiian Airlines

Be Irresistible: Build a Customer Community of Fiercely Loyal Fans

In a world of social business, where Google is the new prime location, and where the customers don’t always behave, how do you become so irresistible to your market that you too can turn occasional visitors to your site into love-you loyal fans?

• 

  LIZ STRAUSS
  Speaker

  Successful-Blog.com, SOBCon

  @lizstrauss

How To Lose a Fan in 10 days

If you want to lose a fan in 10 days, follow these simple steps to repel these pesky individuals who follow you and your brand. We will cover the 10 most common mistakes that businesses make when they dive into social media...belly first. Social Media is more than a trend. It’s here and it’s now. Are you in?

• 

  TREY TAKAHASHI
  Speaker

  Hawaii Social Media Institute

  @treytakahashi

Twitter 201: You can Tweet… Now What?

Learning how to customize your Twitter page with the following: Customizing accounts profiles Learning how to tweet with the proper Twitter lingo and attributes Utilizing measurement tools to organize, track, monitor test, adjust and plan Tweets. Strategic use of hash tags, and how to use tags to find your community and leverage the power of your network, along with so much more.

• 

  SUSAN M. TENBY
  Speaker

  TechSoup Global

  @suzboop

More From Scott Robertson

Learn how to go from 0 to 30 fans in as little 10 days.

How Social Photography Gives You More Content in Less Time

What kind of social media content gets the best response from most audiences, is relatively easy to do (especially from a mobile device,) gives you an SEO (Search Engine Optimization) boost AND tells your destination or attraction's story most effectively? Photos and video. Not just Facebook and YouTube, either; we're talking about Instagram, Foodspotting, Foursquare, Yelp, Flickr....even offline photo walks. Learn why your phone is a publishing machine that makes your life easier and your audience more engaged, even though it means stopping to take a picture of that poke or shave ice before you eat it.

• 

  SHEILA SCARBOROUGH
  Speaker

  Tourism Currents

  @SheilaS

The Top 10 Legal Risks in Social Media

Social media is so new that there can;t be any laws that govern it yet, right? Wrong. Digital media may offer us new ways to communicate, but the same laws that apply elsewhere still govern online behavior, too. Companies and contractors are getting themselves in trouble left and right on social media. Sometimes it's because they don't know the rules, and other times the informal nature of the medium causes people to forget the rules. We'll break down the top ten areas in which professionals land in hot water online.

• 

  BRIAN D. WASSOM
  Speaker

  Honigman Miller Schwartz and Cohn LLP

Learn How To Grow a Start-Up with Social Media

Mike Prasad teaches you how to incubate your start-up with social media alone.

• 

  MIKE PRASAD
  Speaker

  @mikeprasad

The Power of Your Story Through Social Media

With over 200 million websites and millions of people on social media, everyone is trying to get everyone else's attention. What's going to make you stand out, how will you get and keep people's attention? How will you stand out above all the noise? My session will teach you how to truly connect with people in a way that will not only keep their attention but draw others as well. I will teach you the number one under used secret: the power of your story.

• 

  KIMANZI CONSTABLE
  Speaker

  Chaotic Organization Inc

Strategies to Increase Your Network with Viral Marketing

What are viral presentations or content marketing? How do you use them in business and/or social media efforts? What if you could get secrets of a niche industry that only a few people know? All of these questions and more will be shared! You will see immediately. Just because someone is a top expert in your industry, doesn’t mean they know how to market. Attend this session to see how to truly market viral presentations and what it can do for you!

• 

  YANCEY UNEQUIVOCALLY-JIM
  Speaker

  Empowered Presentations

  @yanceyu